What Is Augmented Reality?
Augment El Paso bridges the gap between traditional media and interactive digital experiences through the use of Augmented Reality. Through the use of a smartphone or tablet device, an image enhanced with AR becomes a multisensory experience as the viewer gains the ability to interact with 2D/ 3D models and graphical interfaces, view animations and streaming video, listen to narration, sound effects, and or music.
Texas Architect Magazine January/ February 2023
How Does It Work?
With the Augment El Paso WebAR app, the viewer scans enhanced artwork with their smartphone or tablet device, and 3D graphics begin to populate the display screen. The AEP app uses pre-configured tracking data within the artwork to tether the 3D graphics directly to the image, causing it to remain in a fixed position, while allowing the user to view and interact with the media from different angles and perspectives. The viewer then has the ability to interact with the digital content and activate animations with the 3D models, audio and video, and can also be directed to external for additional information or content related to the artwork being augmented.
Augment El Paso 219 Demo
GABY VELASQUEZ/ EL PASO TIMES
Who Is Augment El Paso?
Augment El Paso began as a collaboration between digital and traditional artists, and passionate individuals to enhance the El Paso Del Norte region and beyond through unique art, showcases, educational workshops, and service. Now over ten years later, owner David Figueroa continues to produce AR works for museums, local government, businesses, and artists across Texas and New Mexico.